Our comprehensive report dives into the retail landscapes of compelling cities in Slovenia, Croatia, Serbia and Bulgaria.

2025

SEE Retail

Destinations

Intelligent Investment

Our comprehensive report dives into the retail landscapes of compelling cities in Slovenia, Croatia, Serbia and Bulgaria.

Make Informed Decisions

Our SEE Retail Destinations Report offers a deep dive into the evolving retail landscapes across Southeast Europe, spotlighting the region’s most dynamic urban centers.

From the coastal charm of Koper and Split to the bustling capitals of Ljubljana, Zagreb, Belgrade, and Sofia, and the rising potential of cities like Novi Sad and Varna, this report captures the unique retail character and growth trajectories of each destination.

Ready to unlock
SEE Retail Destinations insights?

Where should we send your report?

Complete the form and the Report will be promptly delivered to your inbox.

Leveraging CBRE’s extensive market intelligence, the report provides:

Whether you're a retailer, investor, or developer, the SEE Retail Destinations Report equips you with the insights needed to make confident, data-driven decisions in Southeast Europe’s retail sector.

- Retail Performance & Availability:

Key metrics on sales, footfall, and retail space across SEE cities.

- Demographic & Economic Insights:

Workforce profiles and economic indicators shaping consumer behavior and retail demand.

- Emerging Retail Zones:

Identification of high-potential areas for expansion and investment.

cbre.rs | cbre.hr | cbre.bg | Privacy Policy | Contact us |

This report empowers businesses to make informed decisions about their retail presence across South Eastern Europe. By uncovering the unique strengths and characteristics of each city’s retail landscape, from consumer behavior and spending power to retail formats and growth potential, developers and retailers can strategically position themselves for long-term success in the region’s most promising destinations.

Jana Jovanović | Head of Research SEE

Nemanja Bućinac
Head of Leasing Retail SEE

Contact our Leasing Retail team for any inquiries

cbre.rs | cbre.hr | cbre.bg

Privacy Policy | Contact us

Ivana Maksimović
Senior Director, Head of Property Management & Retail SEE

With integrated solutions, unique insight, and unmatched experience, CBRE delivers successful outcomes for retailers, investors, owners and developers.